среда, 29 февраля 2012 г.

In-Stat: Claiming the Middle Ground: Mirrorless Digital Still Camera Revenue to Reach $825 Million in 2015


Wireless News
05-10-2011
In-Stat: Claiming the Middle Ground: Mirrorless Digital Still Camera Revenue to Reach $825 Million in 2015
Type: News

In the world of digital still cameras (DSCs), there were basically two market segments from which to choose, either the expensive digital single lens reflex (DSLR) or the more affordable, not-as-sophisticated compact DSC.

In-Stat noted in its latest research report that a middle ground was established two years ago with the introduction of the mirrorless camera. Claiming this new middle ground opportunity, mirrorless cameras are expected to generate $825 million in revenue in 2015.
"The mirrorless camera is essentially a DSLR without its reflex mirror, and it creates a price and quality bridge between the compact cameras and the DSLRs," said Stephanie Ethier, Senior Analyst. "Their advantages are smaller size, less weight, and smaller and lighter lenses. Although the mirrorless camera is still in its infancy as far as shipments are concerned, it will significantly impact the compact DSC market."

The new In-Stat research, entitled, "Digital Still Cameras: Devices, Features, Lenses, Sensors, and Semiconductors," provides an analysis of the worldwide market for digital still cameras and an overview of the technology that drives it. The report covers digital still cameras by separating them into three categories: compact DSC cameras, digital single lens reflex cameras, and mirrorless cameras.

In-Stat's market intelligence combines technical, market and end- user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems.

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